We'd like to think, we compare very well. A major difference between us vs other mutual fund platforms is that most other platforms are a Do it Yourself, transaction-based platforms wherein you have to do your own research, select funds on the basis of your own strategy, etc. On the other hand, we are predominantly an advisory platform.
While you can certainly choose to do your own research, pick funds as per your strategy, etc - We help you plan your financial goals, recommend funds & asset allocation based on your goal plans (we consider the type of goal, risk level, duration). We also help you track your goals, help rebalance your portfolio, de-risk your portfolio over time, etc.
It's our advisory that we feel sets us apart from the rest. All of this is provided while offering commission-free direct funds.
You can also go through this page to see some tabular differences.